Wednesday, 21 February 2018

Google Analytics: How To Create A View Using Filters?

What is a 'View' in Google Analytics? A 'view' in Google Analytics helps you focus on a subset of the data that it collects. For example, you can create a view to show only traffic to your blog. An E-commerce website can create a view to show only traffic to its product pages. You can also create a view to exclude traffic from an IP address. We take the help of 'filters' to exclude or include subsets of data.

How To Set Up Google Analytics Tracking For Your Website?

Google Analytics Tracking Set up is done in 2 easy steps
  1. Step 1: Signup for an Analytics Account using your Google account (gmail id).
  2. Step 2: Add a javascript tracking code to your website (even if you are not technical, do not worry. Keep reading. I will point you to step-by-step tutorials)

Google Analytics FAQ and Trouble shooting

Google Analytics is one of the most comprehensive web analytics tool. It is quite common to run into problems during implementation. This page helps you troubleshoot issues and also answers frequently asked GA questions.

1. Where can I find the tracking code?

What is Google Analytics? - An Introduction

What is Google Analytics?

Google Analytics is a web analytics tool to track and report website traffic. It is used to track user acquisition, user engagement, and goal conversions. It can also track acquisition and engagement on mobile apps.

What is Digital Analytics? Definition and Scope

Digital Analytics: Definition Brian Clifton probably gave the simplest definition of Digital Analtyics :
Digital Analytics: following digital “footprints” to understand the people and their experiences that leave them. -Brian Clifton

Disqus Comment Platform Review And Why I Switched To It?

I build my websites with the Drupal CMS which has its own native comments with additional modules to support spam control, notifications etc. In this post, I explain why I switched from native comments to Disqus and my review of the Disqus platform.

How To Find Pages That Drive The Most Newsletter Signups On Your Website?

One way to increase Newsletter signups is to promote the pages that drive the most signups. Email marketing companies like Aweber and Mailchimp, allow you to create a 'Custom Thank You Page' on your website. You can use the custom thank you page along with Google Analytics to find the pages that drive the most newsletter signups.

MailChimp Popup Subscription Form: 3 Enhancements That I Like To See In It

MailChimp's free plan with up to 2000 subscribers is a big pull for many newbie bloggers. There are other companies that have free plans but MailChimp offers an unparalleled number of features (IMHO). MailChimp's popup signup form has helped me grow subscribers at a fast pace in all my blogs. But the popup signup form has a few irritants that I hope MailChimp will address someday.

Facebook Instant Articles for Likes, Traffic and Revenue: Review

To increase the reach and revenue of my blogs, I have been posting them on Facebook Instant Articles (IA). In a Facebook Page, you post only the teaser, link and some media. But in Instant Articles, you must publish the entire content of the blog post. This makes your blog post native to Facebook instead of being just an external link. With IA, mobile users can read the entire post on their Facebook app without having to load my website. But did Instant Articles benefit me as a publisher? This blog post contains my experience till date.

Keyword Effectiveness Index(KEI) Formula For Shortlisting Keywords For SEO

In the late 1990s, Sumantra Roy coined the term Keyword Effectiveness Index (KEI), an indicator used to shortlist keywords for SEO. The formula given by Roy remained popular for more than a decade. Later many experts have modified the formula and even come out with completely new formulas to calculate KEI. Today there are as many formulas as there are tools for keyword discovery. In this post, I recollect the original KEI formula and explain its logic.